Within our media lessons we have been watching and analysing music videos as to why they're good and why they're bad.I've looked closely at many music videos and its allowed me to see what conventions make a music video look good and professional.Ive identified many conventions and these are listed below:
What
are the conventions of a good music video?
- Special effects
- lip syncing its done correctly
- Good use of locations
- Various camera angles/shots
- Edits match pace of the song
- Creative layout
- Narrative thought out
- Fast pace editing
- Performace
The reason i chose this was because both artists are in the charts right now and are currently making No1s.I thought it would be interesting to see what there music videos entail and what makes it so popular.Within this music video i found it used a lot of special effects.I found this very effective,and the special effects were repeated throughout the video allowing it to flow without it looking clumsy, by having just 1 special effect being used.It added to the creativity of the music video and alomost allowed parts to be seen as 3D-which would be very appealing to a audience.The next thing i noticed was there was use of backing dancers which added to the performace of Ariana Grande and Iggy.This allowed the frames to be full and chaotic.Which fits with the face pace of the song.This leads me to my next point,this music video was very face paced,and the edits match the pace of the song correctly.Which allowed it to work really well.Every beat, the edits changes making it interesting but also allows it to have an effective layout.Various shots and use of camera angles are used in this video,theres an iconic use of a birds eye spin shot where Ariana Grande is laid down and the camera circles her form above.This is featured more than once and is a clever way of a simple shot made to look good just by a change of camera angle-and i hope to use something like this in my final product.It also uses many zooms and extreme close ups so you can see all the perfomers close up.Finally i noticed the song talks about a 'problem' with a boy,the boys shhown in a stereotypical 'trouble causer'costume that makes it relevant to the lyrics.
The next music video i looked at was Calvin Harris-Summer.
I chose to look at this music video as personally i like Calvin Harris as an artist and this song was a really big hit this year.This fist thing that stood out was the lyrics matched the video.For example at the beginning of the music video we see a long runway,youd associate this with goig on a holiday in'summer'.I think its a really good way to establish a holiday themed song as it associates with real life thibngs making it more understanble and believable.It also features a female model alot throughout the song but she mostly appears when the lyrics 'when i met you in the summer' so it allows the audeince to put a face to the lyrics allowing the story to flow alot better.Editing is of a emdium pace throughout the song,allowing each shot to be seen but without it been shown for to long.A noticeabke point with Calvins music video is the use of tracking shots.He use many of them to establish the seen,as hes wlaking the background is allowed to be seen by this shot which i think works really well.As this music video has a narrative montage editing isw sued which allwos the narrative to flash back and fourth scenes so the whole story is told well.
I then went on to watch Beyonce ft Jay Z-Drunk in love music video.
This msuic video really suprised me-in a good way.There is only 1 location used in this whole video,and if this is done badly it could turn out to be a really boring video.But Beyonce pulls it off and for not one minute you are bored.This is because of her range of shots and agles used.There a mixture of fades,close ups,extreme close ups and establishing shots.These duiffernt shots mix up the scences creating something different and takes away the fact shes in the same place.Beyonces also performing in a charcter in this video,i like this because its done really well and it works.If she played herself in this video the message may not translate as well,but because of her frantic moves and drunk like behaviour it corrosponds with the song title 'drunk in love' and works really well.Towards the end of the music video we see a male appear,which is Jayz.I like this because although there are performing there love is for real on the outside.This makes it special as when they sing togther you can see their passion and emotion which shows through when the lyrics are being sung.And this allows the narrative to come together as when they both start singing it almost completes the video endig it on a really hight note
After this i decided to look at something slow and completely differnt so went with Coldplay-Fix you
When this video starts the first thing i noticed was that there is only 1 man (the singer) in the whole shot.Hes constantly walking forward while singing the song.Straightaway i feel this sets the right mood for what youd expect the narrative to be.The shots in this music at the beginning are quite lenghty,lasting up to 10 seconds each.This allows you to get a feel of the song as,and allows you to see th emotion he is singing with,as if it was fast paced it wouldnt match the beat of the songs and the edits wouldnt match.I also noticed a re-occuring code throughout,he sings the majority of the song with his head down.This code allows us to undertsand hes sad as it relates to an everyday action.I also like the fact this music video is shotat a night time,the dark scenery and gloomy amosphere completes the narrativly very well.Because if it was filmed on a bright sunny day,i dont believe it would have the same effect as it does on a night.Continuing with this point almost all the colour used throughout the whole video untill near the end is al dark.This included costume and scenery-a clever way to present the narative through mise-en-scene and location.As the lyrics progress we see various shots used while changing locations but still walking with his head down,almost asif hes walking about searching ton try and fix himself.This is the idea i get from it.He also lip syncs the song the whoe way through.This changes howevr as at the song comes to the final climax he starts to run asif hes found what hes needed.We see him run onto his own concert where his band and audience are waiting,and thwe last tie of his song 'i will try to fix you' is sung by him and the audience.A clever and moving way to end a narrative,as it makes it knwon that what needed to fix his is his passion for music.
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